New SoCal Chapter Director Announcement

03/15/2026 6:13 PM | Anonymous

We are pleased to announce that Matt Reyes has volunteered and been appointed as the new Director of the SoCal Chapter.

Matt has been a car guy since he was a kid, working on his parents’ cars and fixing up his first car - a 1989 Firebird and he still owns at 1999 Pontiac Trans Am. He is always down to help anyone with their vehicle needs. Matt and his brother are in the middle of an LS2 swap into his brother's 1985 Trans Am and successfully fired it up for the first time in January 2026.

Matt purchased his first Cadillac V-Series vehicle because he wanted a grown up version of the F-Body platform. A CTS sedan Gen1 was the next logical step in his garage. Later Matt got the opportunity to acquire a Gen 2 CTS-V Wagon from a dealership in Connecticut. He acquired the wagon and put the V1 up for sale.

Matt then purchased an ATS-V to relieve the daily driver duties of his Trans Am and to keep the miles off the Wagon. He attended the V-Performance Academy at Spring Mountain in 2022 and gained first-hand experience at what a CT5-V Blackwing could do on the track. This experience resulted in Matt acquiring his CT5-V Blackwing the following summer from a Cadillac dealership in South Carolina.

Being born and raised in SoCal, Matt is a die-hard Laker fan and will try to score last minute tickets to any games at Staples Center if possible.

He has spent almost 20 years at Embedded Software, building Wireless USB Devices, Retail RFID Infrastructure for Sensormatic, Warehouse Robots for iHerb and currently Automotive Radar & Camera Sensors for Spartan Radar/Pro-Vision Solutions.

Matt's two V's are a 2011 CTS-V Wagon and a 2023 CT5-V Blackwing are included in the photos below.